How to Configure Google Feedburner Feed for your Blog

nilan avtar

Written by:

Nilanchala,  7 min read,  updated on September 17, 2023

Are you a setting up your new blog? Are you curious about making your blog post reachable to thousands of more readers? Then you must consider serving your blog post via feeds.

If you’re serious about blogging, you must consider setting up Feeds for your blog as a first step when you setting up your blog. This post will show you how to setup and Google Feedburner account for your blog.

What are Feeds?

Feeds are the are the way to distribute your website content beyond readers on browser. There are thousands of apps such as Feedly, Apple News, Facebook Instant Articles and many more RSS readers applications, that can read your website Feed and present your content to wider audience. Readers can also subscribe feeds via their email and get the content delivered directly to their email whenever new posts are published. This allows you to drive traffic to your website and you can also monetize your feeds.

According to web standards, there are different feed formats that are accepted. However RSS and Atom are the most popular ones. Each of the different formats have their own specifications. If you’re a technical reader and want to learn more about the feed RSS specifications you can visit

RSS SpecificationAtom Specification

Some of the blogging platform such as WordPress, Tumblr, Blogger, etc. comes handy with RSS feed support. Checkout if your website already has an RSS feed.

Tumblr :
Blogger :
WordPress :
WordPress (Self hosted):

All the blogging generates XML feed for your blog, they do not support other Google feedburner features such as email delivery.

Why Google Feedburner Feed?

Google Feedburner is one of the Free choice for website owners. This offers following features

  • It’s the free and easy to setup
  • Offers free email newsletter subscription and delivery for unlimited users.
  • The email delivery time quick and guaranteed
  • Allows you to monetize your feeds using Adsense
  • Option to add Share button and various other tracking options

Please note, Google Feedburner is seems to be an dead men’s show. There are no update since 2012. However it is still one of the most popular feed delivery platform widely used by bloggers.

How to Configure Google Feedburner Feed?

Visit the Google Feedburner service page to configure your feed. You will be asked to login with your Google account.

Enter your website feed address in the text field and click “Next”. For example

Claim Google Feedburner Feed

The next step is to enter title and Feed address. Keep the title short and memorable.
Now your feeds are live.

Google Feedburner Feed Title

The other steps are optional. You can Click on the Skip directly to Feed Management.