SEO Stands for Search Engine Optimisation. SEO is the process of developing or tweaking your website for search engine to understand, with intention to achieve a high rank in search results. Once your website is developed, the most fundamental and essential thing you must worry about is to define your online marketing strategy. SEO is the first thing that you need to do on that regards.
SEO is nothing but of set of tricks, guidelines and includes massive amount of rich contents. Contents must unique, contextual containing popular/most searched keywords. As SEO deals mostly with rich text, it sometimes also understood as copy writing.
What is SEO Optimisation?
Following are some of the terms that well describes the SEO optimisation techniques
- SEO is all about optimising a web site for Search Engines
- SEO is the process of designing and developing a web site to rank well in search engine results.
- The intent of SEO is to improve the volume and quality of traffic to a web site from search engines.
- SEO is one of of online marketing strategy but not the only one.
- Building SEO for your website, needs deep understanding of how different search algorithms works, what human visitors might search and what are the essential metadata’s that you must configure to let search engines find your website.
How Search Engine Works ?
Search engines perform various activities in order to deliver search results. Following are some of the activities that most of the leading search engines including Google and Yahoo does for better results.
Crawling – is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider. Google calls its crawler as Googlebot.
Indexing – is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing – When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database.
Relevancy Check – Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results – The last step in search engines activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control. Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.
What is SEO Copy Writing?
SEO Copy writing is the technique of writing the viewable rich text content on a web page in such a way that the search engine reads well. It should target specific search terms and keywords. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copy writing usually optimizes other on page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copy writing is that search engines want genuine content pages and not doorway pages that are created for cheating to gain search engine ranking.
What is Search Engine Rank?
When you search any keyword using a search engine then it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.
Well, now that we understand what is SEO. Lets think about how to build your website SEO. There are two ways you can plan to build your website SEO; On-Page SEO and Off-Page SEO building. In on page SEO, you need to include good content, good keywords and putting keywords on right places, giving appropriate title to every page etc. Off-Page SEO is all about link building. This means you need to increase the more number of incoming links from reputed websites or by submitting your site to be indexed by open directories, search engines, link exchange etc.